Demographics
Advertising Demographics - Big League Dreams Sports Parks

Advertising Demographics - Big League Dreams Sports Parks

Paid Attendance:

Attendance by Park – 2010
Cathedral City – 185,395
Riverside – 276,690
Chino Hills – 282,935
Redding – 141,683
League City – 215,573
Manteca – 433,951
West Covina – 341,021
Mansfield – 181,196
Gilbert – 309,030
Las Vegas - 181,406
Total – 2,548,880

 

Age:
a. <18: 7%
b.18-25: 23%
c. 26-35: 45%
d. 36-45: 24%
e. >45: 2%

 

Distribution:
1. League Players (60% of total attendance):
a. Live within 10 miles of the park: 53%
b. Live within 14 miles of the park: 71%
c. Live within 19 miles of the park: 85%

2. Tournament Players (40% of total attendance):
a. Local City Teams: 1%
b. S. California Teams traveling >20 miles: 85%
c. Out of State Teams: 14%

3. Group Event Attendees* (Not included in paid attendance numbers) (Approximately 3,500/year):
a. In-state Companies: 15%
b. Out of State Companies: 85%
Typical Companies have $30M or more in annual sales. Attendees are generally senior management.

 

Average Household Size:
3.5 people per household

 

Average Household Income:
$56,000 - $73,000

 

Sports Spending:
a. Sports Participation: Seventy-five percent spend >$100/year to participate in sports.
b. Sports Equipment Purchases: Eighty-three percent spend >$100/year on sports/recreation/exercise equipment.

 

Seasonality:
Softball and other sports are played year-round. Individual parks have different seasonal peaks in attendance.

 

Visibility:
a. The Entrance Area: 72%
b. Replica Fields: 65%
c. Stadium Club Restaurant: 43%
d. Batting Cages: 22%
e. Flyers: 19%
f. Parking Lot: 15%
g. Newsletter: 12%
h. Non-Replica Fields: 10%
i. Pavilion: 8%
j. Dugouts: 4%

 

Influence:
1. Our players/fans say they are most influenced by:
a. Television: 47% say they are most influenced by TV ads.
b. Sports Sponsorships: 35%
c. Radio Advertising: 15%
d. Highway Signs: 3%

 

Exclusivity:
Product Category Exclusivity is granted only to National Sponsors (One per replica field, Pavilion, & Stadium Club Restaurant) and up to two Local Sponsor per Sports Park.

 

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